I think this topic has got to be one of the many interesting ones which readers or potential bloggers/beginner bloggers are keen to know and this partly reads the life of a blogger.
As requested by some readers, I have decided to share a fair bit on getting sponsorship and receiving invitations from exclusive invitations.
Naturally, it is always a struggle when you just started out, trying to make a name in any industry and the blogosphere applies accordingly as well.
It is difficult and I am no XX, QQ or KK.
I blog not only because of the perks but mainly because I love to write.
You can’t survive if you do not first have the passion as your interest would die off very quickly. Trust me on that.
Here are some ways and tips you may wish to consider if you are keen in enjoying the perks.
I dislike mincing my words so when I said be thick-skinned, you really have to to possess that certain layer of thickness and approach others yourself directly.
This is especially true if you are just starting out, with no/minimal number of readership views.
You need to create awareness and draw attention to your blog. And it doesn’t stop there. How you keep readers interested and return to your blog is another matter all together. Perhaps I would leave that topic for another day.
Approaching established brands might fill your disappointment if you are barely starting out. These top companies usually engage PR/Media companies to handle their social media marketing business and of course, there are some silly ones which I have received before.
You can consider approaching smaller brands/companies but one way is to approach online shops and that are smaller ones/not so popular ones/just starting out like yourself.
However, bear in mind that these smaller ones may not be ready/have the capital to pay you for advertisements. Paid advertisements usually exist for established bloggers who have a stable amount of readership views.
My advice is that, don’t demand too much if you are just starting out. Whatever assignments that are appropriate and which you know you can complete without much hassle, take it.
$$$ can come in later.
You need to first create awareness of your blog.
So ask, ask and ask.
Do consider PR firms as well. As the power of social media strengthens by the minute, there are several of them sprouting out.
Nevermind if you get rejected, at least you have made your little humble blog known.
Join blogger-management companies
Some companies that manage/advertise bloggers/involve in social media marketing such as MyFatPocket, GushCloud, NuffNang etc are good opportunities if you are seeking for more collaboration opportunities. As I have mentioned, companies do approach and outsource to such social media marketing companies to handle this portion of work for them, especially since they have the capital to do so.
Some of these social media marketing companies may require a certain level of popularity (based on your readership) before you may join as their panel of bloggers.
After you are in, your blog will be ‘managed’ by them at the back end and whatever advertorials/sponsorship/invitations would then be handled by them as well.
I must admit that I would need to brush up my own PR skills. I am not a social butterfly and I can appear aloof if you don’t know me. (Psst, it’s just that sometimes I’m too serious for my own good and either than that, I don’t really like to smile. But now with my ‘new’ smile, I hope that would motivate me to smile more and with more confidence).
But good for you if you are naturally vocal and sociable.
Once you receive invitations to events, extend your network further by chatting up with people. If you’re not that sociable, remember my first point.
As with any social event, the best and common method to reach out to more people is to exchange name cards.
Think connections, think networking.
Congrats! So you have received your first advertorial/sponsorship/invitation, what should be done thereafter?
Get your ass to it, complete within deadlines and basically, just do an awesome job!
Once you maintain such standard, clients would come back for more.
If you’d asked me, this is a no-brainer tip.
Nobody would want to continue engaging a blogger/generally and pay them if unsatisfactory work was produced, right?
Furthermore, I don’t know about you but the great sense of achievement you receive after putting in your best effort and the compliments you receive from clients on your commendable work, is really priceless.